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Vibrant Arizona

In Vibrant Arizona, mountains are moving and the land is wide awake. Hearts are full and inspiration is inevitable. Beyond our vivid hues, life itself is saturated with adventure, so breathe it in, soak it up, climb to the top, and race down the other side. Walk it. Run it. Swim it. Explore it. Awaken your spirit and feel the vibrant pulse of Vibrant Arizona

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The Untold Story of Arizona


Building the Refreshed Arizona Brand: The Arizona Logo

From the very beginning, there was an incredible vision for the refreshed Arizona brand. Arizona is not just one place or one thing. We talked to thousands of Arizonans to understand how…

Discovering Arizona - A Radically Inclusive Listening Tour

The Arizona Office of Tourism embarked on a "listening tour" to every corner of Arizona to ask Arizonans a few questions: What do you love about where you live? What are you…

The Untold Story of Arizona

While Arizona is the Grand Canyon State, it's so much more than that. As the 6th largest state in the U.S., the Arizona is defined by the vibrancy and diversity of landscapes…

Discovering Arizona - Warmth & Art

A brand isn't just a logo. If done correctly, it is an expression of the underpinnings of what the brand stands for with a vision, mission and defined pillars that express the…

Discovering Arizona - Beauty & Strong Connection Pillar

A brand isn't just a logo. If done correctly, it is an expression of the underpinnings of what the brand stands for with a vision, mission and defined pillars that express the…

Discovering Arizona - Diversity & Ingenuity

A brand isn't just a logo. If done correctly, it is an expression of the underpinnings of what the brand stands for with a vision, mission and defined pillars that express the…

ARIZONA REVEaLED


Arizona Revealed - Episode 1: Phoenix

What makes a destination unique? Who are the people that give a place life and spirit? The video series “Arizona Revealed” delves into these questions – and more – as it explores…

Arizona Revealed - Episode 2: Tucson

How deep do a city’s roots go? What happens when cultures blend to create the identity of a place? The video series “Arizona Revealed” delves into these questions – and more –…

Regenerative Tourism Discover Flagstaff

Arizona Office of Tourism features Northern Arizona resident Daryl Marks and member of the Navajo Tribe. Discusses the allure and natural wonders of Flagstaff, AZ.

Arizona profiles


Meet the Maker: Hopi Basket Weaver

Iva Honyestewa, a Hopi basketweaver, shows how she creates the pootsaya basket as a reminder that we are connected.

Meet the Maker: Pine Creek Lavender Farm

Terry Vesci and her husband Rick, hand-harvest 5,000 lavender plants annually on a homestead first settled by pioneers in the late 1800s.

Meet the Maker: Watson's Hat Shop

Using methods and equipment nearly 200 years old, Eric Watson makes high-end bespoke hats in his family business in Cave Creek, Arizona

Art, Culture and History


2023 GCOT Awards - Spirit of Service - Bennie Scott

Bennie Scott leads tours of the Queen Mine in Bisbee, Arizona. Bennie holds a special place in the state's mining and tourism history, as he both worked in the mine decades ago…

Nikki Cooley – Flagstaff – Dine educator and climate change coordinator

Discover the rich history and traditions of the native communities in Arizona, where art and culture continue to be a major influence throughout the state.

Chip Thomas – Navajo Nation artist

Discover the rich history and traditions of the native communities in Arizona, where art and culture continue to be a major influence throughout the state.

Mesa

Zuill Bailey, GRAMMY® Award winning cellist takes you on a journey through the majestic mountains and natural beauty here in Mesa Arizona.

Tumacacori National Historic Park

Tumacacori National Historic Park, Tumacacori-Carmen, AZ

Kamo Lyfe | Full, Free Movie | Climb Any Mountain | Documentary, Inspiring

The Kamo Lyfe Hiking Group represents a unique illustration of the bond we developed on the mountain. With our diverse backgrounds are woven together like a camouflage fabric, with the goal to…

Foodies


Arizona Food Culture

Arizona's food history is 4,000 years old and a tapestry of Native American, Mexican and European food traditions. Diego, Hope, Armando and Nadia share their traditions and how it is expressed in food.

Food & Wine Magazine - Tucson, AZ

Check out Tucson eats, drinks and culture with Food & Wine magazine.

This is What Arizona Tastes Like

In this episode of "This Is the Place I Was Telling You About," Tamara Stanger of Tempe's Cotton & Copper travels to spots in Phoenix and Scottsdale, where she learns how to…

Brewers, Spirits, Winemakers and Wineries


Meet The Maker: Eric Glomski of Page Springs Cellars

Part of a part of the five-and-a-half-acre estate vineyard planted in 2003 by winemaker Eric Glomski. Relaxation options for guests include yoga and a chair massage among the vines. Page Springs Cellars…

Arizona Wine Campaign - 30 Second National

Sanctuary on Camelback Mountain Resort & Spa, which won the “Outstanding Urban Marketing Campaign” award for its Nirvana Food & Wine Festival.

Arizona Wine: Uncorked

Explorers. Pioneers. Dreamers. Farmers. Foodies. The winegrowers and winemakers forging the way in Arizona's esteemed wine country both follow centuries-old traditions and buck convention every chance they get. That's what makes Arizona…

Outdoor Activity


Fly Fishing the White Mountains of Arizona

Diverse wildlife and varied habitats make Arizona an extraordinary destination for hunters and anglers of all types—from fly-fishing aficionados to avid elk hunters.

Shaun Martin – Navajo marathon runner and race director – Canyon de Chelly, Chinle

Whether running, hiking or biking the 130-mile loop road around the canyon and get a bird's eye view of crimson-red walls and cliffs and the lush green cottonwood trees, livestock, corn fields…

Len Necefer – Rock Climbing – Cochise Stronghold

Explore the trails of Cochise Stronghold in Arizona. Named for the Apache Indian leader, this woodland area lies within a canyon and offers several campsites.

Rock Climbing with Granite Mountain Guides in Prescott, Arizona

Avid rock climber and owner of Granite Mountain Guides Mac McCaleb has scaled canyons, rock walls, and cliff faces all over the world, but says Arizona calls him back again and again…

Scott Countryman – Mountain Biking - Flagstaff

We asked some of Arizona's most experienced athletes for their picks for the best mountain biking trails for all levels and views.

Harun Mehmedonovic - Dark Skies – White Pocket (Vermilion Cliffs)

Why is Arizona such a wonderful place for stargazing? Clear skies and diverse geography set the stage, and many of our communities provide sound stewardship for Dark Skies.

Travel and leisure


Travel + Leisure: Press Pause in Arizona

Video collage of unique Arizona stops and and attractions for Food, Drink and Leisure.

Route 66: Winslow to Holbrook

Continue your trip on Arizona's Route 66, as you travel from Winslow to Holbrook, Arizona.

Travel and Leisure Southern Arizona

Plan your unreal Southern Arizona vacation with Travel & Leisure magazine.

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Cities & Regions

From the abundance of Saguaro cactuses and unique wildlife in the Sonoran Desert to the high country and forests of the White Mountains to the breathtaking Grand Canyon, Arizona’s regions are full of experiences that don’t disappoint.